Oriygen appointed us with the brief of creating a product that felt contemporary and new-age, reflective of its time. Given the complexity of the name, we took a methodical approach, using modern typography and bold colors. It needed to strike a balance between being clinical yet approachable, especially with the client's deep knowledge of biohacking and nutraceuticals. This expertise had to be seamlessly embedded into the brand's language.

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The challenge was designing a mouth spray that felt comfortable to use in a post-COVID world, where spraying directly into the mouth could seem unsettling. The product had to look edible while carrying the weight of clinical credibility. This experience of using the product underscored the significance of clear and effective design elements in conveying the product’s purpose.