Allsense began with a simple brief: to build a visual identity around an existing name and established business in tier 2/3 cities in India. They called themselves an 'everything' wear apparel brand, and we took that idea and ran with it. The concept centered around the human senses, which became a way to symbolize the brand and shape its tone. After several iterations, we landed on a composition of five symbols that evolved into the logomark and patterns that define the brand’s identity.