Probably the most versatile and quickest project I've ever worked on. This wordmark was designed for a friend, a DJ/music producer based in Mumbai. He had a vague idea of incorporating a DJ console into the design, so we took that concept and spun it into an identity of its own. It all started over a WhatsApp chat at 11:30 pm, and by 11:45, the design was ready. By 7 pm the next day, it was already up on the big screens.